As sign makers we often find ourselves leading our customers by the hand from the very beginning of the entire signage process. Sometimes the customer only has a vague idea of what kind of signage they require, and who can blame them? There’s a wide variety of signage solutions available to businesses and organisations, all suited to specific needs and budgets. With guidance and good customer service, the process is pain-free, resulting in the customer receiving exactly what they need. This was not the case with leading digital agency Cite, who had a strong idea of what they wanted.